With my broad knowledge and experience in strategic marketing management, agile methods and my Nanodegree Digital Transformation, I am your partner on the path to new successes.

• Development and management of digital and integrated communication concepts: I manage and create tailored concepts for you that seamlessly combine digital and analog.
• Brand development & management: Your brand is your flagship. I help you to (further) develop, update and strengthen it.
• Market & competition analysis: A close look at the market and your competition enables strategic action and the leveraging of opportunities.
• Target group analysis, audience insights, persona development: Understanding who your customers are is the key to successfully addressing them. I shed light on your target groups.
• Customer journey mapping: Understanding your customers‘ decision-making paths enables us to address and support them optimally at every touchpoint.
• KPI setting: Measurable goals are essential for success. I support you in setting and tracking relevant KPIs.
• Messaging & positioning: A clear message and strong positioning are essential. I help you to sharpen both.
• Development of marketing activities: From theory to practice – I work with you to implement marketing strategies that work.
• B2C, D2C & B2B: Regardless of whether you sell directly to consumers, retailers or other businesses, I provide the right strategies for every channel.

I use AI tools as a matter of course and they make my daily work easier.

My possible roles in this context include e.g.

• Communications Consultant
• Marketing Specialist
• Marketing Manager
• Brand Manager
• Campaign Manager
• CRM Manager
• Director Marketing
• Director Communications
• CMO
• Communications Manager
• Digital Marketing Manager